Given three choices to make in any given context which would you choose and why?
1.The smart decision - This will get you the best results but not everyone with agree with it.
2. The right decision - This is what is morally right to do and is accepted by everyone.
3. The best decision - This is a mediation between the smart and right decision. Your results will be less than what the smart decision will get you but more people will find it as an ethical choice.
So its basically a choice between either doing what should be done, doing what people want to be done, or trying to find a middle ground.
(Feel free to rename the "Best decision" as its name may be unfitting or carry some bias. I just didn't know what to call it)