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Five tips for an effective presentation:
1. You must be convinced that what you have to present is wonderful. No, make that marvelous.
2. You must be clear, present in an authoritative voice (if your voice is not so good, hire a voice coach, seriously).
3. You must outline every step of your thinking process: people love to hear the behind the scenes of how an idea developed. Perhaps you thought of this particular strategy for bylines while riding a rollercoaster, so say so. Designers have such reputations for the quirky that nobody will be surprised.
4. Add humor and make your presentation as personal as possible. Whatever you do, do not read from a script, and even avoid cue cards in front of you. The best presentation is like a conversation with someone you like, where the ideas flow naturally (even if you have rehearsed it all beforehand).
5. Don’t apologize for any part of your presentation. If you begin by saying something like “if I had had more time, I would have…..” you are running the risk that someone will tell you to, in fact, go back, take your time and return when you have the presentation up to your standards. Once you are in front of the group, you are a believer, you love your ideas and you state them clearly and passionately.