jordan.s wrote:I really like imogen's point, "why should they listen to you?" This is good to think about and should help you emphasize what you really need to see and why they should be paying attention.
Great point!
I would like to add also that when using statistics, make them relevant to the audience. As example, "...30 million so and so will be affected in the next 2 months..." doesn't necessarily mean anything until you put it in context to something. Make it relevant.
"That means the number of people affected is 30 times the size of our city, assuming your city is 1million population. Okay, that's a pretty cheesy example but I think you get the point.
You don't want to do that with every stat but your choice ones you do. Otherwise, your audience will go numb pretty fast on you.
Hope that helps.
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