Charity Proceeds
3 posts
• Page 1 of 1
by MarkStrobel3367 » Mon Feb 23, 2015 4:22 pm
Has anyone found cause marketing campaigns by giving a portion of proceeds to charity, effective in terms of increasing attendance to paid events? Thanks.
- MarkStrobel3367
- New Member
- Posts: 4
- Joined: Thu Jul 17, 2014 4:33 pm
- Likes Received: 0
by DianaMarlowe » Wed Feb 25, 2015 8:55 am
Hi Mark,
This is a good one I know:
Yoplait Save Lids to Save Lives (1999 to present): This has become one of America's best-known breast cancer campaigns. The fact that consumers save and mail in millions of sticky lids to raise 10 cents each to support Susan G. Komen for the Cure is testimony to cause marketing's motivational power. Yoplait does a masterful job of integrating this transactional program with its sponsorship of Komen's Race for the Cure, continually refines the initiative and supports it with paid and earned media. To date it has raised more than $26 million. (from Cause Marketing Forum)
This is a good one I know:
Yoplait Save Lids to Save Lives (1999 to present): This has become one of America's best-known breast cancer campaigns. The fact that consumers save and mail in millions of sticky lids to raise 10 cents each to support Susan G. Komen for the Cure is testimony to cause marketing's motivational power. Yoplait does a masterful job of integrating this transactional program with its sponsorship of Komen's Race for the Cure, continually refines the initiative and supports it with paid and earned media. To date it has raised more than $26 million. (from Cause Marketing Forum)
- DianaMarlowe
- New Member
- Posts: 16
- Joined: Mon Feb 23, 2015 11:43 am
- Likes Received: 2
- MarkStrobel3367
- New Member
- Posts: 4
- Joined: Thu Jul 17, 2014 4:33 pm
- Likes Received: 0
3 posts
• Page 1 of 1