by Robert Plamondon » Thu Jul 03, 2014 6:07 am
Dave,
I recommend Elsom Eldridge's book, "The Obvious Expert." One key take-away: public speaking (sigh) builds visibility, rapport, and credibility better than anything, and it's free. But many other things also help.
I've recently started paying attention to Neil Patel's free web optimization products.
I've done pretty well through other people's TV advertising, since ads for a rather distant hypnotherapy clinic run locally, and lots of people search the Web for a local alternative.